What tool can tell me why ChatGPT recommends my competitors instead of my product?

One of the questions behind AI visibility tools ChatGPT recommends, asked in Google's AI Mode on Mon, Wed, Fri (logged out, from the US, a new chat each time). Kind: use case.

What Google AI Mode recommended, last 28 days

Every answer, newest first

1. Nov 12, 2026 Semrush, ZipTie.dev, Otterly.ai, Peec AI, Ahrefs Brand Radar

   To find out why ChatGPT is passing over your product for your competitors, you need

   GEO

   (Generative Engine Optimization) and LLM visibility tools. zapier.com

   Unlike traditional SEO tools (which track blue links on Google), these platforms track how AI models perceive your brand, what prompts trigger your competitors, and—crucially— why the AI cites specific sources over yours. zapier.com

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   Top Tools for Tracking LLM Visibility & Competitors

   • Semrush AI Visibility Toolkit

   – Best if you already use Semrush. It tracks brand mentions, prompts, sentiment, and competitor rankings across ChatGPT, Gemini, and Perplexity using a massive prompt database, linking data directly back to site audits and backlink gaps. Check it out on the

   Semrush AI Visibility Toolkit Overview

   . zapier.com

   • ZipTie.dev

   – Best for deep diagnostic reporting. It breaks down share-of-voice inside AI answers, tracks which specific URLs ChatGPT pulls from, and shows the sentiment gap between you and your rivals. zapier.com

   • Otterly.ai

   – Best budget-friendly tracker. It lets you monitor specific prompts repeatedly to see when and why your brand or competitors get injected into the conversation. zapier.com

   • Peec AI

   – Best for actionable recommendations. It scores your "AI share of voice" and maps out which third-party review sites, Reddit threads, or industry blogs the model is reading to form its opinion. zapier.com

   • Ahrefs Brand Radar

   – Best for link- and authority-driven insights. It helps trace the digital PR and citation sources that feed LLM training data and live web-retrieval. zapier.com

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   How to Diagnose It Manually (Right Now)

   You don’t always need a paid tool to start reverse-engineering ChatGPT’s bias. Try this quick audit:

   1. Ask for the sources: Type your exact query into ChatGPT (e.g., "What are the best [your product category] tools?"). When it outputs the list featuring your competitors, ask it a follow-up: "What specific sources, reviews, or criteria did you pull from to generate this recommendation?"
   2. Inspect the web citations: If ChatGPT uses live web browsing, click the little footnote links or reference tags attached to the competitor mentions. ChatGPT recommends our competitor every single time. Is a GEO
   3. Map the missing links: Look at where those competitors are showing up. Are they featured in "Top 10" listicles on Forbes or G2, active on high-ranking Reddit threads, or mentioned in recent PR roundups that your site lacks? ChatGPT heavily favors aggregated third-party validation over self-reported landing page copy. ChatGPT recommends our competitor every single time. Is a GEO

   If you share:

   • Your industry or product type
   • A sample prompt you're trying to rank for

   I can help you sketch out a quick manual audit plan or recommend the right specific metric to track.

   Sources zapier.comreddit.com

Who made this: Askadia makes an AI visibility tracker. We publish Google AI Mode's answers as they came; no product pays to be listed or can opt out.