Compare · Updated November 12, 2026

The 15 best AI visibility tools in 2026, and which ones ChatGPT recommends

AI visibility tools ask AI assistants the questions your buyers ask, and show whether your product comes up, who comes up instead, and the pages they cite. There are dozens now. They differ less in features than in who they're built for, so here are 15, grouped that way, with each one's cheapest plan and where it's strongest. And because we track it ourselves, which of them ChatGPT recommends when buyers ask, from 40 questions we ask it three times a week.

Who wrote this: we make Askadia, one of the tools below, so we're not neutral. To keep it fair, every price and feature comes from each vendor's own website, checked on October 29, 2026 (Peec AI, Profound, Otterly.AI, Scrunch, AthenaHQ, Rankscale, SE Visible and Visiblee again on October 31), and every tool gets a line on where it's strongest, ours included. Where a vendor's own pages contradict each other, we say so rather than pick one. Spot something out of date? Tell us.

Quick picks

• An enterprise marketing team with a budget: Profound.
• Daily tracking across engines, self-serve: Peec AI, or Otterly to start cheap.
• The most real-app answers for the money: SE Visible. The most engines: Rankscale.
• Already paying for Ahrefs, Semrush or HubSpot: try their add-on first.
• Building it into your own product: Trackee's API.
• A founder of a software product, ChatGPT and Google first, with a coding agent: Askadia, ours.

Which ones ChatGPT recommends: our own data

We ask ChatGPT 40 questions buyers ask about AI visibility tools, the same ones for every tool, on Mon, Wed, Fri: in the ChatGPT app, logged out, from the US, a new chat each time. A tool counts for a question when most of that question's answers recommend it, as the top pick or an option. The questions were published before its first answer, and every answer is public, word for word.

Questions, counted when most of their answers recommend the tool; since November 11, 2026. Under 28 days of answers so far, so this shows who's recommended more than the exact order. Every tool, every question and every answer.

What we learned from round 1 (November 11, 2026: 40 questions, one answer each)

• Five names came back on most questions: Peec AI on 29 of 40, Profound and Otterly.AI on 27, Semrush on 21, Ahrefs Brand Radar on 19. Peec AI was the top pick on 14 of the 28 answers that had one; the other 12 listed tools without a single pick.
• The wording decides who else shows up. Questions about who's asking (a SaaS founder, an agency, a startup) got the same five; on the six persona questions Peec AI was the top pick five times. Questions about what you need brought out the long tail: 29 different tools across the five integration questions, 20 across the five budget ones, 66 in all, 48 of them on a single question. Three questions named none of the five: comparing share of voice, the most AI engines and daily tracking with history.
• ChatGPT mixed in tools that aren't trackers when a question leaned practical: Google Search Console and Bing Webmaster Tools for AEO and GEO, Looker Studio, BigQuery and PostgreSQL for a developer's own dashboards.
• Ours, Askadia, was on none of the 40, even tools that work with AI agents through MCP (nine others named) and a $10k MRR SaaS asking which questions ChatGPT answers without it. Part of why, we think: ChatGPT's search reads Bing's index, and that day Bing had discovered our pages but never crawled them; across our own tracked questions it had cited askadia.ai in 0 of 182 answers and one "best AI search monitoring tools" roundup in 54.
• What we're taking from it: check your pages in Bing Webmaster Tools' URL Inspection, not just Google's; a smaller tool's way in is the specific need (an integration, a price, a feature), not "best X"; so track those questions and write for them; and get onto the lists ChatGPT reads.
• What one round can't say: the order. ChatGPT changes its answers day to day (in one 28-day study, by a company owned by Ahrefs, the brand it named most showed up on 82% of days but came first on half). The table above fills in as the rounds add up: an early read around November 25, settled around December 9. We'll add what we learn here, dated.

The same questions on ChatGPT and Google's AI

Since November 11 we ask the same 40 questions on Google too: as Google searches, reading their AI Overviews, and in Google's AI Mode. Each counted on its own, the last 28 days:

Questions where most answers recommend the tool. Every answer, on each assistant.

What we learned from round 1 on all three (November 11–12, 2026: 40 questions, one answer each)

• The same five lead everywhere, in a different order. Peec AI, Profound, Otterly.AI, Semrush and Ahrefs Brand Radar are the top five on each assistant. ChatGPT put Peec AI first (29 of 40); AI Overviews, Otterly.AI (25) and Semrush (23); AI Mode, Otterly.AI (32) and Peec AI (30).
• ChatGPT picks a winner; Google lists. ChatGPT named a top pick on 28 of the 40 answers, AI Overviews on 4 and AI Mode on 6. On no question did all three share a top pick, and on any one question two assistants' lists had only about a quarter of their tools in common.
• Below the five, each has its own long tail: 66 tools on ChatGPT, 94 in AI Overviews and 75 in AI Mode. AI Mode named ZipTie (13) and Similarweb (8), which ChatGPT never did; AI Overviews named Google Search Console (11) and Bing Webmaster Tools (7), free tools rather than trackers.
• The sources line up with the differences. ChatGPT cited vendors' own sites most (57 of its 180 citations: semrush.com, peec.ai, otterly.ai…) and never YouTube or Reddit. AI Overviews cited what ranks on Google: 152 of the 219 sites they cited were in Google's own top 10 for the same search, YouTube on 23 of the 40 questions and Reddit on 13. AI Mode cited fewer sources (2.5 an answer, against 4.5 and 5.5), mostly Reddit (23 of 40) and Zapier's best AI visibility tools list (18 of 40).
• One list can shape an assistant. When AI Mode cited Zapier's list, it named Zapier's picks: ZipTie in 12 of those 18 answers and Similarweb in 8. Without it, ZipTie came up once in 22 and Similarweb never. In AI Overviews, Google Search Console was recommended in 9 of the 23 answers that cited YouTube videos, and 2 of the other 17. That's a correlation in one round, not proof, and we'll watch whether it holds.
• Askadia: 0 of 40 on all three.
• What we're taking from it: each assistant has its own way in. ChatGPT reads vendors' sites and roundups, so your own pages and the lists it cites matter. AI Overviews read what already ranks on Google, so classic SEO, plus YouTube and Reddit, is the way in. AI Mode leans on a few big lists and Reddit threads, so one good placement there goes a long way. Track each assistant separately: being recommended on one says little about the others.

Platforms for enterprise marketing teams

Many engines, content agents, sales-led plans. For a marketing team with a budget and several brands.

• Profound: The most engines plus real-user prompt volumes and content agents, for big marketing teams. ChatGPT recommended it in 27 of 40 buying questions over the last 28 days.
• Scrunch: Tracking by buyer persona, and (on Enterprise) a version of your site served to AI agents. ChatGPT recommended it in 13 of 40 buying questions over the last 28 days.
• AthenaHQ: Acting on the data: content agents and a Shopify integration that ties AI search to revenue. ChatGPT recommended it in 10 of 40 buying questions over the last 28 days.

Trackers for marketing teams and agencies

Self-serve, daily, several engines, priced by prompts. The mainstream of the category.

• Peec AI: Clean daily tracking with a clear answers-per-month count, used by thousands of brands and agencies. ChatGPT recommended it in 29 of 40 buying questions over the last 28 days.
• Otterly.AI: The cheapest way into daily tracking across several engines. ChatGPT recommended it in 27 of 40 buying questions over the last 28 days.
• SE Visible: The most answers from the real apps per dollar, from an established SEO company. ChatGPT recommended it in 7 of 40 buying questions over the last 28 days.
• Rankscale: The most engines and the most flexible schedule for the money. ChatGPT recommended it in 10 of 40 buying questions over the last 28 days.

Inside the SEO and marketing suites

An add-on to a tool you may already pay for, next to your SEO or CRM data.

• Ahrefs Brand Radar: Researching any brand across a huge set of pre-run prompts, without writing any. ChatGPT recommended it in 19 of 40 buying questions over the last 28 days.
• Semrush: Prompt research with volumes and intent, built on Semrush's keyword data. ChatGPT recommended it in 21 of 40 buying questions over the last 28 days.
• HubSpot AEO: Ties AI visibility to the CRM and content tools, for teams already on HubSpot. ChatGPT recommended it in 1 of 40 buying questions over the last 28 days.

For founders, developers and their agents

Small, cheap, often built to be driven by an API or an AI agent. The newest part of the market.

• Visiblee: Agent access on the cheapest plan, with breakdowns by customer segment. ChatGPT recommended it in 0 of 40 buying questions over the last 28 days.
• Trackee: A developer-first API that combines SEO and AI-visibility data. ChatGPT recommended it in 0 of 40 buying questions over the last 28 days.
• AskAiRank: The cheapest daily tracker aimed squarely at indie SaaS founders. ChatGPT recommended it in 0 of 40 buying questions over the last 28 days.
• Saidly: By far the lowest price for a periodic report. ChatGPT recommended it in 0 of 40 buying questions over the last 28 days.
• Askadia (ours): Depth on the questions buyers ask: who each assistant recommends instead, and why, for software products; your coding agent can run it: review the questions, set their schedule, read every answer and its raw page. ChatGPT recommended it in 0 of 40 buying questions over the last 28 days.

Where Askadia loses: it asks three assistants (ChatGPT, Google AI Overviews and AI Mode), not Perplexity, Gemini, Copilot or Claude, and it has no sentiment score, no content writer and no prompt-volume data. If you need those engines today, or a dashboard for a brand team, one of the tools above fits better.

How to choose: five questions

1. Which AI assistants do your buyers use?

Track the ones your buyers use. If they ask several, track several; if most ask ChatGPT, depth there beats a thin sample across ten engines.

2. Does it ask the real app?

The ChatGPT app and OpenAI's API answer differently: in one public test of 100 buying questions, they cited the same pages only 8% of the time (Recomma). Your buyers use the app. Peec AI, Otterly, SE Visible and Profound say they use the apps; most others don't say. More, with our own test: ChatGPT app vs API.

3. How many answers does each question get?

ChatGPT almost never gives the same list twice (SparkToro), so one answer a day per question is a thin sample. Compare plans in answers a month, not prompts: 15 prompts and 4,500 answers are very different things. Then compare the price of 1,000 answers on the plan you'd pay monthly: from under $10 to over $80 in the tables above.

4. Can you read the answers behind every number?

A visibility score of 72 hides which answers it came from. Look for counts you can open: “named in 7 of 10 questions”, with every answer, the products it named and the pages it cited.

5. Who will do the work?

A dashboard suits a marketing team that reviews it weekly. If you or your coding agent will act on the data, check the API, MCP or agent access is on the plan you'd actually buy: at several tools it starts a plan or two up.

What we couldn't confirm

• Profound shows no price for brands; older public plans quoted elsewhere are gone from its page, and its self-serve plan is for agencies ($99 a month plus $399 per client workspace).
• Otterly's sign-up pop-up still says a 14-day trial (its help center and changelog say 7, since June 30, 2026); SE Visible lists Claude as included, coming soon and planned on different pages; AthenaHQ's own pages disagree on whether its API is on Starter or Enterprise only; Visiblee says daily on pricing and not every day in its FAQ.
• Most tools don't say whether they ask the real apps or the APIs.
• Yearly prices are shown where the vendor labels them; a few we inferred from a stated yearly discount.
• The price of 1,000 answers is each cheapest plan billed monthly. ≈ marks our estimate where a vendor gives prompts, assistants and how often but not answers: prompts × assistants × 30 days. Answers aren't all alike: some tools ask the apps, some the models' APIs, and most don't say.

Alternatives to one tool: Peec AI alternatives · Profound alternatives

Related: Why ChatGPT doesn't recommend your product · How to rank in ChatGPT