What's the best tool to track my brand's mentions in Google AI Overviews and AI Mode?

One of the questions behind AI visibility tools ChatGPT recommends, asked in the ChatGPT app on Mon, Wed, Fri (logged out, from the US, a new chat each time). Kind: use case.

What ChatGPT recommended, last 28 days

Every answer, newest first

1. Nov 11, 2026 Top pick: Semrush · Ahrefs Brand Radar, Otterly.AI, SE Ranking

   My top recommendation is Semrush AI Visibility Toolkit if your primary goal is tracking how often Google AI Overviews and Google AI Mode mention your brand, recommend it, or cite your website.

   However, there are a few strong alternatives depending on how deeply you want to monitor AI search.

   Best tools compared (2026)

   1. Semrush AI Visibility Toolkit

   Best overall for Google AI

   • Tracks Google AI Overviews and AI Mode separately.
   • Monitors custom prompts daily.
   • Tracks brand mentions, visibility, competitors and citations.
   • Connects AI visibility with traditional SEO rankings.

   Starting around $99/month, depending on plan and billing.

   Explore Semrush Prompt Tracking · Google AI Mode tracking

   2. Ahrefs Brand Radar

   Best for competitive research

   • Tracks Google AI Overviews and AI Mode.
   • Measures brand mentions and citations.
   • Helps identify which websites AI uses as sources.
   • Provides large-scale AI visibility research.

   Custom prompt tracking starts around $50/month for 2,500 checks.

   See Ahrefs comparison and pricing

   3. Otterly.AI

   Best budget option

   • Tracks Google AI Overviews.
   • Tracks brand mentions and citations.
   • Monitors competitors and sentiment.
   • Google AI Mode is available as a paid add-on.

   Starts around $29/month.

   See Otterly.AI details

   4. SE Visible

   Best for AI Overviews analysis

   • Tracks actual AI Overview responses.
   • Separates brand mentions from website citations.
   • Measures sentiment and competitor visibility.
   • Identifies which sources Google cites.

   Explore SE Visible

   Sources: Prompt Tracking on Semrush Google AI Mode Brand Visibility Tracking Tool AI search tracking tools: How to track your brand’s presence in answer engines AI Overviews Brand Monitoring AI search tracking tools: How to track your brand’s presence in answer engines

   What I would actually track

   Don't just track whether Google mentions your brand. Monitor five metrics:

   Metric	What it tells you
   Brand mentions	How often Google names you
   Share of voice	How often competitors appear versus you
   Citations	Whether Google references your website
   Sentiment	Whether AI describes your brand positively
   Prompt coverage	Which customer questions trigger your brand's appearance

   One important distinction: a brand mention isn't the same as a website citation. Google might recommend your business without linking to your website, or cite your website without mentioning your brand.

   My recommendation

   I'd start with Semrush, particularly if Google AI Overviews and AI Mode are your two priorities. Its ability to track both separately, using your own prompts, makes it a particularly practical choice.

   One question to narrow this down

   What kind of brand are you trying to monitor?

   • E-commerce / online store
   • SaaS / software company
   • Local business
   • Marketing agency
   • Personal brand
   • Other

   I can narrow this down to the best tool for your situation, including which one gives you the most reliable Google AI mention and citation tracking for the money.

   Sources semrush.comhubspot.comseranking.com

Who made this: Askadia makes an AI visibility tracker. We publish ChatGPT's answers as they came; no product pays to be listed or can opt out.