I'm the head of marketing at a 500-person software company. Leadership wants a monthly report on our visibility in AI search across ChatGPT, Gemini and Perplexity compared with three competitors. Which platform should we use?

One of the questions behind AI visibility tools ChatGPT recommends, asked in the ChatGPT app on Mon, Wed, Fri (logged out, from the US, a new chat each time). Kind: long.

What ChatGPT recommended, last 28 days

Every answer, newest first

1. Nov 11, 2026 Top pick: Peec AI · Profound, Scrunch, Semrush

   For a 500-person software company, I would recommend using a dedicated AI search visibility platform rather than building a monthly report manually from ChatGPT, Gemini and Perplexity searches.

   Your requirements are quite specific:

   • Track visibility across ChatGPT, Gemini and Perplexity.
   • Benchmark your company against three named competitors.
   • Measure how often your brand appears in AI-generated answers.
   • Understand which sources, websites and content influence those answers.
   • Produce a consistent monthly report that leadership can use to assess progress.

   The important distinction is that you need an AI search intelligence and competitive benchmarking platform, not simply an SEO rank tracker.

   My shortlist

   I would put these three platforms on your shortlist:

   1. Peec AI

   My recommended starting point

   • Built around AI visibility analytics for marketing teams.
   • Tracks brand visibility, position, sentiment and competitor share of voice.
   • Supports ChatGPT, Gemini and Perplexity.
   • Unlimited seats on its self-service plans.
   • Offers reporting integrations and data exports.

   Particularly suitable for a marketing team that needs repeatable monthly reporting without an unnecessarily complicated enterprise rollout. 10 Best AI Visibility Tools in 2026 (Compared) AI Search Monitoring Tools: How to Choose

   Peec AI website

   2. Profound

   Enterprise option

   • Advanced answer-engine analytics.
   • Prompt research and demand insights.
   • Source and citation analysis.
   • Broader engine coverage on enterprise plans.
   • API, exports and enterprise security features.

   Worth evaluating if leadership wants a company-wide AI visibility intelligence programme, not just a marketing dashboard. The trade-off is custom enterprise pricing. Best AI search monitoring tools for 2026 10 Best AI Visibility Tools in 2026 (Compared)

   Profound website

   3. Scrunch AI

   • AI prompt and answer monitoring.
   • Competitor benchmarking.
   • Citation and source analysis.
   • Additional insight into how AI agents interact with your website.

   Interesting if you want to connect AI visibility reporting with website optimization and technical readiness. Best AI search monitoring tools for 2026 AI Visibility Tools vs. a Managed GEO Service

   Scrunch website

   A fourth option worth considering is Semrush if your marketing team already uses its SEO ecosystem. However, I'd compare its AI tracking capabilities carefully against dedicated platforms. Best GEO Tools for AI Search Visibility Best AI search monitoring tools for 2026

   What I would actually measure

   Don't let the vendor sell you a dashboard full of impressive-looking but poorly defined visibility scores.

   For leadership, I'd build the monthly report around six metrics:

   Metric	What leadership learns
   AI visibility	How often your brand appears
   Share of voice	Your visibility vs. three competitors
   Recommendation rate	How often AI recommends you
   Citation share	How often your website is cited
   Sentiment	How positively AI describes you
   Competitive gaps	Where competitors appear but you don't

   I'd also break results down by platform, rather than combining all three into one score.

   The reporting structure I'd recommend

   Use a consistent set of approximately 100–150 buyer-intent prompts, divided into categories such as:

   • Category discovery: "What are the best [software category] platforms?"
   • Product comparisons: "Company A vs Company B."
   • Use cases: "What's the best platform for [specific business problem]?"
   • Buying intent: "Which vendors should I shortlist for [specific requirement]?"
   • Brand reputation: "What are the strengths and weaknesses of Company A?"

   Track the same prompts against the same three competitors every month.

   Your leadership dashboard could look like this:

   AI search visibility — monthly executive report

   Illustrative reporting layout, not actual company data

   42%

   AI visibility

   28%

   Share of voice

   Competitive visibility

   Chart

   Illustrative share of voice across the three AI platforms.

   Expand chart

   	Share of voice
   Your company	28%
   Competitor A	35%
   Competitor B	22%
   Competitor C	15%

   Platform coverage

   Platform	Visibility	Trend
   ChatGPT	45%	↑
   Gemini	38%	→
   Perplexity	43%	↑

   Illustrative figures only.

   Five questions to ask during vendor demos

   1. Can you track all three platforms on the same plan, without expensive add-ons?
   2. Can we specify exactly three competitors and compare them on identical prompts?
   3. Can we see the actual AI responses and cited URLs behind every metric?
   4. Can we export historical data and generate automated monthly reports?
   5. How do you control for changes in AI model versions, prompt wording and response variability?

   The fifth question is particularly important: AI answers aren't deterministic, so you need consistent sampling before interpreting month-to-month changes as genuine improvements.

   My final recommendation

   I'd start by requesting demos from Peec AI and Profound, with Scrunch as a third contender.

   • Choose Peec if your priority is straightforward marketing analytics and competitor benchmarking.
   • Choose Profound if you need deeper enterprise intelligence, governance and integrations.
   • Choose Scrunch if website optimization and AI-agent readiness are also strategic priorities.

   I wouldn't commit to an annual contract until you've run a pilot using your actual brand, competitors and buyer-intent prompts.

   One question that would help me narrow this down

   What's the approximate annual budget leadership would be comfortable allocating?

   I can then narrow this to the best two platforms and recommend the appropriate subscription tier for your company.

   Sources cituna.comxseek.iotechnologyadvice.comsuedeai.aisaasproven.com

Who made this: Askadia makes an AI visibility tracker. We publish ChatGPT's answers as they came; no product pays to be listed or can opt out.