We're a direct-to-consumer skincare brand selling on Shopify. How can we track whether ChatGPT and Google's AI Overviews recommend our products, and which tool is best for that?

One of the questions behind AI visibility tools ChatGPT recommends, asked in the ChatGPT app on Mon, Wed, Fri (logged out, from the US, a new chat each time). Kind: long.

What ChatGPT recommended, last 28 days

Ahrefs Brand Radar	in 1 of 1 answer
Otterly.AI	in 1 of 1 answer
Peec AI	in 1 of 1 answer
Profound	in 1 of 1 answer

Every answer, newest first

Nov 11, 2026 Top pick: Peec AI · Otterly.AI, Ahrefs Brand Radar, Profound

For a Shopify skincare brand, you want to track AI search visibility: whether ChatGPT and Google's AI Overviews mention your brand, recommend your products, cite your website, and position you ahead of competitors.

This is becoming an important part of organic acquisition. Traditional SEO tools tell you where you rank in Google search results; AI visibility tools help you understand whether your products actually appear in AI-generated answers.

I'd recommend tracking five things:

Brand mentions: Does ChatGPT or Google AI Overviews mention your brand?
Product recommendations: Are specific products, such as your vitamin C serum or retinol moisturizer, recommended?
Citation visibility: Does the AI link to your Shopify product pages, homepage, blog, or retailers?
Share of voice: How often are you recommended compared with competing skincare brands?
Sentiment and positioning: Are you described positively? Are your products recommended for the right skin concerns and customer types?

Importantly, track ChatGPT and Google AI Overviews separately. Visibility in one doesn't guarantee visibility in the other.

Which tool is best?

My shortlist would be Peec AI, Otterly.AI, Ahrefs Brand Radar, and Profound.

Peec AI

My pick for your use case

Best for ecommerce brands wanting to understand which products AI recommends, not just whether the brand is mentioned.

Tracks ChatGPT and Google AI Overviews, alongside other AI platforms.
Tracks mentions, rankings, citations and competitors.
Its AI Shopping Analytics feature offers SKU-level visibility into ChatGPT product recommendations.
Supports connecting a product catalog for shopping analytics.

Official information: Peec AI · Shopping Analytics feature

AI Instructions for Peec AI Peec AI Changelog

Otterly.AI

Best for a smaller brand wanting an affordable way to get started.

Monitors ChatGPT and Google AI Overviews.
Tracks brand mentions, citations and competitors.
Provides prompt-level visibility reporting.
Entry-level pricing has been listed around $29/month, subject to plan changes.

Otterly.AI website

AI visibility tools for small businesses (2026) AI Visibility Tools Compared: Trackers, Content Tools, Agencies and Full-Loop Software

Ahrefs Brand Radar

Best if you're already using Ahrefs for SEO.

Tracks ChatGPT, Google AI Overviews and other AI platforms.
Measures brand visibility and share of voice.
Offers custom prompt tracking and competitor comparisons.
Useful for connecting traditional SEO research with AI visibility.

Ahrefs Brand Radar

How to set up custom prompts to track brand visibility in AI assistants Ahrefs Brand Radar: Study your brand’s AI visibility

Profound

Best for larger brands with dedicated SEO and growth teams.

Deep AI search visibility analytics.
Citation and competitor analysis.
More advanced reporting and enterprise capabilities.
Better suited to a larger budget and a more mature AI search program.

Profound website

Best AI search monitoring tools for 2026 What Are the Best Tools to Track Brand Visibility in ChatGPT, Perplexity and Google AI Overviews?

Quick comparison

Capability	Peec AI	Otterly	Ahrefs	Profound
ChatGPT tracking	Yes	Yes	Yes	Yes
Google AI Overviews	Yes	Yes	Yes	Yes
Competitor tracking	Yes	Yes	Yes	Yes
Citation analysis	Yes	Yes	Yes	Yes
Product-level shopping insights	Yes*	Limited	Limited	Not primary focus
Best fit	Ecommerce	Budget	SEO teams	Enterprise

*Peec's SKU-level shopping analytics currently focuses on ChatGPT. Feature availability and pricing should be confirmed with each vendor. AI Instructions for Peec AI Peec AI Changelog AI Visibility Tools Compared: Trackers, Content Tools, Agencies and Full-Loop Software

My recommendation: Start by evaluating Peec AI. Its product-level shopping analytics is particularly relevant to skincare because knowing that your brand is mentioned is less useful than knowing whether your actual cleanser, serum or moisturizer gets recommended.

How I'd set this up for your skincare brand

The biggest mistake is tracking generic brand searches like "Brand X skincare." You want to track the questions people ask before buying skincare.

I'd build a prompt library around these six categories:

Category	Example AI prompt
Product discovery	What's the best vitamin C serum for glowing skin?
Skin concerns	What skincare products help with acne scars?
Ingredient research	Best niacinamide serums for sensitive skin?
Comparisons	Brand A vs Brand B: which moisturizer is better?
Recommendations	Recommend a skincare routine for dry, sensitive skin.
Purchase intent	What are the best affordable anti-aging skincare products?

For each prompt, measure:

Whether your brand appears.
Which specific products are recommended.
Whether your Shopify domain is cited.
Which competitors are recommended instead.
Your position in the recommendation.
Whether the answer accurately describes your ingredients and benefits.

I'd start with 50–100 carefully selected prompts and monitor them weekly or daily.

How to connect this to Shopify revenue

AI visibility and actual sales attribution are two different things. You should measure both.

Your recommended measurement stack

Peec AI

AI visibility

Track brand mentions, product recommendations, competitors and citations.

Google Analytics 4

Traffic attribution

Track referrals from ChatGPT and other AI platforms, landing pages, engagement and conversions.

Shopify Analytics

Revenue

Measure orders, revenue, conversion rates and product performance.

For attribution, look at:

chatgpt.com referral traffic.
perplexity.ai referral traffic.
AI-referred landing pages.
Revenue and orders from identifiable AI referral sessions.
New versus returning customers.

One important limitation: AI visibility tools simulate or sample prompts; they cannot see every private ChatGPT conversation. Likewise, Google AI Overview visibility is not the same as Google organic ranking. Treat these as directional measurements rather than a complete count of recommendations. Ahrefs FAQ Ahrefs Brand Radar: Study your brand’s AI visibility

What I'd want to see in your monthly report

KPI	What it tells you
AI brand visibility	How frequently AI mentions you
Product recommendation rate	How often your SKUs are recommended
AI share of voice	How you compare to competitors
Citation rate	How often your website is referenced
AI referral sessions	How much traffic AI sends
AI-attributed revenue	Whether that traffic generates sales