What's the best white-label AI visibility tool for agencies?

One of the questions behind AI visibility tools ChatGPT recommends, asked in the ChatGPT app on Mon, Wed, Fri (logged out, from the US, a new chat each time). Kind: integration.

What ChatGPT recommended, last 28 days

Every answer, newest first

1. Nov 11, 2026 Top pick: Peec AI · Promptwatch, Rankscale, Otterly.AI, ShownInAI

   Best white-label AI visibility tools for agencies (2026)

   My overall recommendation is Peec AI for agencies focused on premium AI visibility services, and Promptwatch if fully branded client-facing dashboards are your priority.

   The important distinction is that not every AI visibility platform offering white-label reports offers a genuinely white-label client portal.

   If you're selling AI SEO / GEO (Generative Engine Optimization) as a recurring agency service, I'd shortlist five platforms.

   Top 5 platforms compared

   Platform	Best for	Agency pricing*
   Promptwatch	Client portals and broad AI monitoring	$199/mo
   Peec AI	Professional agency reporting	$245/mo
   Rankscale	White-label dashboard links and scale	$385/mo
   OtterlyAI	Straightforward tracking and reporting	$189/mo
   ShownInAI	Affordable all-in-one agency solution	$99/mo

   *Starting monthly prices from published plans or 2026 comparisons; allowances and billing terms differ.

   1. Promptwatch — best for client-facing white-label portals

   My pick for full client experience

   • Unlimited projects and pitch projects on agency plans.
   • Tracks multiple AI models, including ChatGPT and Claude.
   • Client portal and white-label dashboard available on Enterprise.
   • API, MCP, crawler logs and visitor analytics.
   • Agency plans start at $199/month.

   Why I'd shortlist it: It goes beyond visibility tracking and gives you a platform for delivering a recurring GEO service.

   Important: the fully white-label portal is an Enterprise feature, not automatically included in the $199 plan. AI Agent Instructions AI Visibility Platform for Agencies Pricing | Promptwatch

   Website: Promptwatch for agencies

   2. Peec AI — best for professional agency reporting

   • Separate projects for every client.
   • Unlimited team seats.
   • Tracks six AI search channels.
   • Free seven-day prospect pitch projects.
   • Looker Studio reporting and API integration.
   • Agency Essential starts at $245/month.

   Why I'd shortlist it: Particularly strong for agencies selling strategic AI search visibility reporting and competitor analysis.

   One distinction: Peec's white-label reporting is achieved through Looker Studio or custom reporting workflows, rather than a fully rebranded native client portal. AI Search Visibility Tracking for Marketing Agencies Peec AI Agency Pricing: Plans Built for Multi-Brand Tracking White label client report

   Website: Peec AI for agencies

   3. Rankscale — best for scalable dashboard reporting

   • 50 brand dashboards on Growth.
   • 5,500 monthly credits.
   • White-label dashboard links.
   • Unlimited team seats.
   • API access for more customized reporting.

   Growth starts at $385/month.

   Why I'd shortlist it: Good if you manage many client brands and want to share dashboards without paying per team member. Pricing Pricing

   Website: Rankscale pricing

   4. OtterlyAI — best for simpler monitoring

   • Unlimited workspaces for agency partners.
   • Additional prompt allowances.
   • Prospect pitch workspaces.
   • Branded Looker Studio reports.
   • Partner program with no additional membership fee.

   The catch: It doesn't offer native white-label branding of its own interface. You build the branded client-facing experience in Looker Studio. How can I become a partner agency? Is there a white-label option? OtterlyAI Pricing

   Website: OtterlyAI agency partners

   5. ShownInAI — best budget option

   • $99/month agency plan.
   • Up to 10 client sites.
   • White-label PDF reports.
   • Client dashboard.
   • Prospect lead-generation scanner.
   • Content recommendations and optimization tools.

   Why consider it: Attractive if you're starting to sell AI visibility as an additional service and don't want a large software commitment. Best AI visibility tool for agencies (2026): 8 tools compared on price per client, white label, seats and who writes the pages

   Website: ShownInAI

   My recommendation by agency type

   Your agency model	I'd choose
   SEO agency adding GEO services	Peec AI
   Selling a fully branded client portal	Promptwatch Enterprise
   Managing 20–50+ client brands	Rankscale
   Lean agency keeping software costs low	ShownInAI
   Already selling Looker Studio reporting	OtterlyAI

   What I'd check before purchasing

   There are five things I'd insist on during a demo:

   1. True white-label: Can clients log in using your domain, logo and colours?
   2. Client separation: Can each client only see their own data?
   3. AI engine coverage: ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews at minimum.
   4. Automated reporting: Can you automatically send branded weekly or monthly reports?
   5. Scalable economics: What does it cost when you have 10, 25 or 50 clients?

   One particularly important distinction: tracking how frequently a brand appears in AI answers is not the same as measuring AI-referred traffic, citations or actual business impact.

   One question that would change my recommendation

   Are you looking to:

   • A. Resell AI visibility monitoring as a monthly service to SEO clients.
   • B. Offer a completely white-labelled SaaS dashboard under your agency's own brand.
   • C. Generate automated AI visibility reports for clients, with minimal manual work.
   • D. Build a full GEO agency offering, including monitoring, recommendations and content optimization.

   I'd choose a different platform depending on which business model you're building.

   Sources promptwatch.compeec.airankscale.aiotterly.aishowninai.com

Who made this: Askadia makes an AI visibility tracker. We publish ChatGPT's answers as they came; no product pays to be listed or can opt out.