What's the best AI visibility tool for a small business?
One of the questions behind AI visibility tools ChatGPT recommends, asked in the ChatGPT app on Mon, Wed, Fri (logged out, from the US, a new chat each time). Kind: company size.
What ChatGPT recommended, last 28 days
| Otterly.AI | in 1 of 1 answer |
| Peec AI | in 1 of 1 answer |
| Profound | in 1 of 1 answer |
| Semrush | in 1 of 1 answer |
Every answer, newest first
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Nov 11, 2026 Top pick: Otterly.AI · Peec AI, Semrush, Profound
For most small businesses, I’d recommend Otterly.AI as the best starting point.
It gives you a relatively affordable way to see whether ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot are mentioning your business when potential customers ask for recommendations.
The important thing is to choose a tool that doesn't just track Google rankings, but actually measures whether AI assistants recommend your business.
My top AI visibility tools for small businesses
- Otterly.AI
Best overall for small businesses
$29/month
- Tracks ChatGPT, Perplexity, Google AI Overviews and Copilot.
- Monitors brand mentions and sentiment.
- Tracks which websites AI uses as sources.
- Daily tracking.
- 15 prompts on the entry plan.
Best for getting started without a big investment.
- Peec AI
Best for deeper analytics
$95/month
- 50 tracked prompts on Starter.
- Choose three AI models.
- Daily visibility tracking.
- Competitor comparisons.
- Visibility, sentiment and share-of-voice analytics.
Best if you're actively investing in marketing and SEO.
- Semrush
Best if you already use SEO tools
$99/month
- AI visibility tracking.
- Competitor analysis.
- Traditional SEO and AI search insights together.
Worth considering if you're already a Semrush customer.
- Profound
Best for larger companies
- Detailed AI search analytics.
- Competitor and prompt research.
- More advanced reporting and insights.
Probably more than most small businesses need.
Pricing checked against available November 2026 information; plans and features can change. OtterlyAI Pricing Pricing for Peec AI - AI Search Analytics for Marketing teams and SEO agencies Best AI Visibility Tools (2026): Prices Verified Best AI Visibility Tools: Peec vs Profound vs Otterly vs Semrush
What I'd actually do
I'd start with Otterly.AI and monitor around 10–15 questions your customers might ask.
For example:
- Who is the best [your service] company in [your city]?
- What are the most reliable [your industry] businesses near me?
- Which [your product/service] provider has the best reviews?
- What are affordable alternatives to [competitor]?
- Who would you recommend for [specific customer problem]?
Track:
- Whether your business gets mentioned.
- Whether competitors get recommended instead.
- Which websites AI cites when making recommendations.
- Whether your visibility improves over time.
One important distinction: AI visibility tracking measures appearances in AI answers. It doesn't automatically improve your rankings or guarantee new customers.
One question so I can narrow this down
What kind of small business are you trying to get more visibility for?
For example, a local service business, professional services firm, ecommerce store, agency, restaurant, or something else.
I can then recommend the best tool for your business type, including whether it's worth paying for one at all.
Sourcesotterly.ai
peec.ai
businessmcp.com
martech.zone
Who made this: Askadia makes an AI visibility tracker. We publish ChatGPT's answers as they came; no product pays to be listed or can opt out.
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