What's the best tool for a PR team to track brand mentions in ChatGPT and other AI assistants?

One of the questions behind AI visibility tools ChatGPT recommends, asked in Google's AI Mode on Mon, Wed, Fri (logged out, from the US, a new chat each time). Kind: persona.

What Google AI Mode recommended, last 28 days

Every answer, newest first

1. Nov 12, 2026 Profound, Scrunch, Evertune, Otterly.AI, Peec AI, Slate…

   Tracking how your brand is represented inside ChatGPT, Perplexity, Gemini, Microsoft Copilot, and Google AI Overviews has become a core function for modern PR and AEO (AI Engine Optimization) teams. reddit.com

   The category has matured into distinct tiers depending on your budget, team size, and how deeply you need to analyze the data. reddit.com reddit.com

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   Top AI Visibility & Brand Tracking Tools

   1. Enterprise & Deep Analytics

   • Profound: Widely considered the heavy-hitter for enterprise brands. It offers deep granularity around citations, share-of-voice, and how LLMs construct narratives about your company. (Best for: Large corporations with enterprise PR/marketing budgets.) reddit.com

   • Scrunch AI: Focuses heavily on not just giving you a visibility score, but diagnosing how and why a brand is represented—helping teams steer narrative changes. (Best for: Brand reputation and strategic comms.) reddit.com

   • Evertune: Built for large-scale visibility research rather than spot-checking a few queries, running continuous and broad evaluations across models. reddit.com

   2. Accessible & Mid-Market Options

   • Otterly AI: A strong, user-friendly entry-to-mid tier option. It tracks prompt performance, sentiment, citations, links, and competitor share-of-voice across major AI engines. reddit.com

   • Peec AI: Noted for having one of the cleanest, most intuitive dashboards on the market. It tracks custom prompts, competitor standings, and specific citations, though pricing scales up quickly as you add more models and prompt volume. reddit.com

   • Slate (SlateHQ): Popular among PR teams because it explicitly surfaces the underlying source pages and web links that ChatGPT and Perplexity pull from to name-drop your brand. (Best for: PR-to-SEO convergence.) reddit.com

   3. Budget / "Bring Your Own Key" Alternative

   • Llumo: A unique model where the platform is free, and you plug in your own API keys for the underlying AI providers. You pay only for the exact compute cost of running the prompts rather than a heavy monthly SaaS markup. (Best for: Agencies or tech-forward teams running hundreds of custom prompts.) reddit.com

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   Key Features PR Teams Should Look For

   When evaluating these tools, don't just shop for a generic "AI Visibility Score." Prioritize platforms that offer:

   • Raw Response Storage: Saves the actual text output (LLMs hallucinate or shift answers; a single snapshot score can be misleading).

   • Repeated Prompt Runs: Runs the same queries multiple times to account for non-deterministic model variance.

   • Citation & Source Tracking: Shows which third-party articles, Reddit threads, or docs the AI is reading to form its opinion about you.

   • Sentiment Analysis: Flags whether the AI's tone when mentioning your brand is positive, neutral, or critical. reddit.com reddit.com

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   If you'd like to narrow this down, tell me:

   • What is your monthly budget or team size?
   • Are you tracking a B2B product, a consumer brand, or crisis-level reputation?

   I can recommend the 2 best trials for you to test side-by-side.

   Sources reddit.com

Who made this: Askadia makes an AI visibility tracker. We publish Google AI Mode's answers as they came; no product pays to be listed or can opt out.