What's the best AI visibility tool for an SEO agency managing many clients?

One of the questions behind AI visibility tools ChatGPT recommends, asked in the ChatGPT app on Mon, Wed, Fri (logged out, from the US, a new chat each time). Kind: persona.

What ChatGPT recommended, last 28 days

AthenaHQ	in 1 of 1 answer
Otterly.AI	in 1 of 1 answer
Peec AI	in 1 of 1 answer
Profound	in 1 of 1 answer
Semrush	in 1 of 1 answer

Every answer, newest first

Nov 11, 2026 Top pick: Peec AI · Profound, Otterly.AI, Semrush, AthenaHQ

For an SEO agency managing multiple clients, I'd prioritize an AI visibility platform built for agencies, rather than a general-purpose AI rank tracker.

The most important distinction is whether the platform can manage multiple client brands, track visibility across ChatGPT, Google AI Overviews, Gemini and Perplexity, and produce client-ready reporting without creating lots of manual work.

My recommendation would be to shortlist Profound, Peec AI, and Otterly.AI, with Semrush also worth considering if you want AI visibility integrated into a broader SEO workflow.

My shortlist for agencies

Tool	Best suited to	My assessment
Peec AI	Agencies managing 5–30+ clients	Best overall starting point
Profound	Enterprise SEO agencies	Best for deeper AI search intelligence
Otterly.AI	Smaller agencies and tighter budgets	Best entry-level option
Semrush	Agencies already using Semrush	Best consolidated SEO workflow
AthenaHQ	Agencies wanting tracking plus optimization	Worth evaluating

1. Peec AI — my overall recommendation

Best overall for multi-client agencies

Why I'd put it first:

Separate projects for individual clients.
Shared credit allocation across projects.
Unlimited team and client seats on its agency plans.
Tracks multiple AI search platforms.
Pitch projects for prospective clients.
Visibility, share of voice, sentiment and citation analysis.

The big advantage is operational scalability: you can allocate tracking resources to clients according to their retainer and requirements.

Published pricing in the comparison I found:

Essential: $245/month
Growth: $495/month
Scale: $795/month

The main drawback is that it's primarily a monitoring and analytics platform, rather than a complete SEO execution suite. 7 best AI visibility tracking tools for agencies by need Best AI Visibility Tools for Agencies in 2026

Website: Peec AI

2. Profound — best for enterprise clients

I'd consider Profound if your agency manages larger brands and needs deeper analysis of how AI platforms discover, reference and discuss those brands.

Strengths:

Extensive AI search analytics.
Brand and competitor intelligence.
Citation and content analysis.
Agency-oriented workflows.
Content intelligence and optimization capabilities.

The consideration is cost: client workspaces and enterprise functionality can make it expensive as your client roster grows.

Website: Profound. 7 best AI visibility tracking tools for agencies by need AI Visibility Tools for Agencies: 11 Compared (2026)

3. Otterly.AI — best budget-friendly option

A good option if you're adding AI visibility reporting to existing SEO retainers without wanting to spend hundreds of dollars per client.

Strengths:

Multiple client workspaces.
Relatively accessible pricing.
Prompt monitoring.
Brand mentions and share of voice.
Agency partner programme.

One important caveat: native white-label functionality is more limited. Branded reporting can be achieved through Looker Studio integrations for eligible agency partners.

Website: Otterly.AI. 7 best AI visibility tracking tools for agencies by need 7 Best AI Visibility Tools for Agencies (White-Label & Multi-Client)

4. Semrush — best if you're already using it

Semrush is particularly attractive if your agency already uses it for:

Keyword tracking.
Technical SEO audits.
Competitor research.
Backlink analysis.
Client reporting.

Its AI Visibility Toolkit adds AI search monitoring and recommendations to an established SEO workflow.

The disadvantage is that it may not offer the same flexibility in allocating AI tracking resources across a large client portfolio as a specialist platform.

Website: Semrush. 7 best AI visibility tracking tools for agencies by need Best AI Visibility Tools for Agencies in 2026

What I'd compare before purchasing

For an agency, these are the features that will make the biggest difference:

Feature	Importance
Unlimited client projects/workspaces	Essential
ChatGPT tracking	Essential
Google AI Overviews and AI Mode	Essential
Perplexity and Gemini tracking	Essential
Competitor share of voice	Essential
Citation/source tracking	Essential
White-label client reporting	Very high
Looker Studio integration	Very high
API access	High
Local and country-specific tracking	High
Historical visibility trends	High

One particularly important point: don't buy based on the headline AI visibility score. You want to see the actual prompts, AI-generated answers, brand mentions and URLs cited. Those are the things that let your SEO team make recommendations and demonstrate value to clients.