What are the best AI visibility tools?

One of the questions behind AI visibility tools ChatGPT recommends, asked in the ChatGPT app on Mon, Wed, Fri (logged out, from the US, a new chat each time). Kind: broad.

What ChatGPT recommended, last 28 days

Every answer, newest first

1. Nov 11, 2026 Profound, Peec AI, Otterly.AI, Semrush, Ahrefs Brand Radar, Scrunch…

   If you're looking to track how often your brand appears in ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews, the category you're looking for is called AI Visibility (AEO/GEO) tools.

   These tools help you understand:

   • Whether AI platforms recommend your brand.
   • How frequently your brand appears in AI-generated answers.
   • Which competitors are mentioned instead of you.
   • Which websites and sources AI models cite.
   • What you can do to improve your visibility in AI search.

   As of November 2026, these are the tools I'd put on your shortlist.

   7 best AI visibility tools

   1. Profound

   Best for enterprise

   • Tracks brand visibility across major AI search engines.
   • Competitor benchmarking and citation analysis.
   • Prompt research and AI search analytics.
   • Enterprise reporting and integrations.

   Website: Profound

   2. Peec AI

   Best for marketing teams

   • Tracks mentions across different AI platforms.
   • Measures share of voice against competitors.
   • Tracks citations and brand positioning.
   • Clean reporting and dashboards.

   Indicative starting price: $95/month.

   Website: Peec AI

   3. Otterly.AI

   Best budget option

   • Monitors brand mentions in AI answers.
   • Tracks competitors and citations.
   • Provides AI search visibility reports.
   • Useful for smaller marketing teams and agencies.

   Indicative starting price: $29/month.

   Website: Otterly.AI

   4. Semrush

   Best all-in-one SEO

   • AI visibility tracking.
   • Competitor research.
   • Traditional keyword and SEO tracking.
   • AI search optimization workflows.

   Indicative AI Visibility Toolkit price: $99/month per domain.

   Website: Semrush

   5. Ahrefs Brand Radar

   Best for competitor research

   • Researches brand mentions in AI answers.
   • Measures AI share of voice.
   • Identifies competitor visibility.
   • Provides a large AI prompt research database.

   Website: Ahrefs Brand Radar

   6. Scrunch AI

   • AI search visibility monitoring.
   • Citation and competitor analysis.
   • AI crawler insights.
   • Website optimization for AI agents.

   Indicative starting price: $250/month.

   Website: Scrunch

   7. AthenaHQ

   • AI visibility and competitor tracking.
   • Brand sentiment monitoring.
   • Citation analysis.
   • Recommendations for improving AI search presence.

   Indicative starting price: $295/month.

   Website: AthenaHQ

   Prices are indicative, not guaranteed quotes. Plans, prompt limits and AI engine coverage vary. Sources: The 8 Best AI Visibility Tools to Win in AI Search (2026) Best AI search monitoring tools for 2026 Best AI Visibility Tools: 8 Trackers Compared for 2026 AI Visibility Tools Compared: Trackers, Content Tools, Agencies and Full-Loop Software

   Quick comparison

   Tool	Best use case	My assessment
   Profound	Enterprise analytics	Excellent
   Peec AI	Marketing teams	Excellent
   Otterly.AI	Small businesses	Very good
   Semrush	SEO + AI visibility	Excellent
   Ahrefs	Competitive intelligence	Excellent
   Scrunch	AI optimization	Very good
   AthenaHQ	GEO strategy	Very good

   What features should you look for?

   I'd prioritize these six capabilities when choosing a platform:

   1. AI Share of Voice: What percentage of relevant AI answers mention your brand compared with competitors?
   2. Prompt Tracking: Which questions trigger your brand recommendations?
   3. Citation Tracking: Which websites are AI platforms using as sources?
   4. Competitor Intelligence: Which competitors are winning AI recommendations?
   5. Sentiment Analysis: How are AI platforms describing your brand?
   6. Historical Tracking: Is your AI visibility improving or declining over time?

   One important distinction: AI visibility scores are estimates based on sampled prompts and answers. They aren't universal rankings, and results can vary between queries and sessions.

   My recommendation

   I'd narrow it down to three:

   • Peec AI: If you want a dedicated AI visibility monitoring platform.
   • Profound: If you're building a serious enterprise AI search strategy.
   • Semrush: If you want traditional SEO and AI visibility in one platform.

   One question: What are you using AI visibility tools for?

   Sources semrush.comtechnologyadvice.comcontentellect.comcitepoint.ai

Who made this: Askadia makes an AI visibility tracker. We publish ChatGPT's answers as they came; no product pays to be listed or can opt out.